{"id":9673,"date":"2023-10-30T18:11:34","date_gmt":"2023-10-30T09:11:34","guid":{"rendered":"https:\/\/www.spinno.com\/blog\/?p=9673"},"modified":"2023-12-20T16:40:59","modified_gmt":"2023-12-20T07:40:59","slug":"%e8%b2%a9%e4%bf%83%e6%b4%bb%e5%8b%95%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%8c%e7%9f%a5%e3%82%8a%e3%81%9f%e3%81%84%ef%bc%81%e8%b2%bb%e7%94%a8%e5%af%be%e5%8a%b9%e6%9e%9c%e3%82%92%e8%aa%bf%e3%81%b9%e3%82%8b","status":"publish","type":"post","link":"https:\/\/www.spinno.com\/blog\/archives\/9673","title":{"rendered":"\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u304c\u77e5\u308a\u305f\u3044\uff01\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8abf\u3079\u308b\u306e\u306b\u4fbf\u5229\u306a\u6307\u6a19"},"content":{"rendered":"<p>\u8ca9\u4fc3\u65bd\u7b56\u306e\u6210\u679c\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u5f79\u7acb\u3064\u6307\u6a19\u3068\u3057\u3066\u3001ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3001ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3001CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u306e3\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u8ca9\u4fc3\u65bd\u7b56\u306e\u52b9\u679c\u306e\u691c\u8a3c\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u306a\u3069\u3092\u5b9a\u91cf\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u306b\u306f\u7279\u5fb4\u3084\u9069\u7528\u7bc4\u56f2\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#3\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u6709\u52b9\u6027\u3092\u6e2c\u308b\u305f\u3081\u306e3\u3064\u306e\u6307\u6a19<\/a><\/li><li><a href=\"#i\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/a><\/li><li><a href=\"#i-2\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#i-3\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u691c\u8a3c\u304c\u53ef\u80fd\u306a\u74b0\u5883\u3065\u304f\u308a\u306b\u306f<\/a><\/li><\/ul><\/div>\n<h2><span id=\"3\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u6709\u52b9\u6027\u3092\u6e2c\u308b\u305f\u3081\u306e3\u3064\u306e\u6307\u6a19<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9706\" src=\"https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/23985423_s.jpg\" alt=\"\u300cCOST\u300d\u306e\u30d6\u30ed\u30c3\u30af\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/23985423_s.jpg 640w, https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/23985423_s-405x270.jpg 405w, https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/23985423_s-525x350.jpg 525w, https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/23985423_s-600x400.jpg 600w, https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/23985423_s-300x200.jpg 300w, https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/23985423_s-150x100.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u8ca9\u4fc3\u6d3b\u52d5\u306e\u6709\u52b9\u6027\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u304c\u5019\u88dc\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09<\/h3>\n<p>ROI\u3068\u306f\u3001Return On Investment\u306e\u7565\u3067\u3001\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u306e\u304f\u3089\u3044\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u6295\u8cc7\u984d\u306b\u5bfe\u3059\u308b\u5229\u76ca\u306e\u5272\u5408\u3092\u30d1\u30fc\u30bb\u30f3\u30c8\u3067\u8868\u3057\u3001ROI\u304c\u9ad8\u3044\u307b\u3069\u6295\u8cc7\u52b9\u679c\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>ROI\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u5f0f\u3067\u6c42\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>ROI = (\u5229\u76ca &#8211; \u6295\u8cc7\u984d) \/ \u6295\u8cc7\u984d \u00d7 100<\/h4>\n<p>\u4f8b\u3048\u3070\u3001\u8ca9\u4fc3\u7269\u306b10\u4e07\u5186\u3092\u6295\u8cc7\u3057\u3066\u3001\u305d\u306e\u7d50\u679c20\u4e07\u5186\u306e\u5229\u76ca\u304c\u4e0a\u304c\u3063\u305f\u5834\u5408\u3001ROI\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>ROI = (20\u4e07\u5186 &#8211; 10\u4e07\u5186) \/ 10\u4e07\u5186 \u00d7 100 = 100%<\/h4>\n<p>\u3053\u306e\u5834\u5408\u3001ROI\u306f100%\u3068\u306a\u308a\u3001\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u306e2\u500d\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<br \/>\n\uff08\u203b\u3082\u3057\u58f2\u4e0a\u304c20\u4e07\u5186\u3060\u3063\u305f\u5834\u5408\u306f\u3001\u305d\u306e\u58f2\u4e0a\u304b\u3089\u539f\u4fa1\u3092\u5f15\u3044\u305f\u3082\u306e\u3092\u5229\u76ca\u3068\u3057\u3066\u8a08\u7b97\u3057\u307e\u3059\uff09<\/p>\n<h3>ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09<\/h3>\n<p>ROAS\u3068\u306f\u3001Return On Advertising Spend\u306e\u7565\u3067\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u5e83\u544a\u304b\u3089\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u3092\u5e83\u544a\u8cbb\u3067\u5272\u3063\u3066\u30d1\u30fc\u30bb\u30f3\u30c8\u3067\u8868\u3057\u307e\u3059\u3002ROAS\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u306e\u52b9\u679c\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>ROAS\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>ROAS = \u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100<\/h4>\n<p>\u4f8b\u3048\u3070\u3001\u5e83\u544a\u8cbb\u304c30\u4e07\u5186\u3067\u3001\u5e83\u544a\u304b\u3089\u306e\u58f2\u4e0a\u304c120\u4e07\u5186\u3060\u3063\u305f\u5834\u5408\u3001ROAS\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>ROAS = 120\u4e07\u5186 \u00f7 30\u4e07\u5186 \u00d7 100 = 400%<\/h4>\n<p>\u3053\u306e\u5834\u5408\u3001ROAS\u306f400%\u3068\u306a\u308a\u3001\u5e83\u544a\u8cbb1\u5186\u306b\u5bfe\u3057\u30664\u5186\u306e\u58f2\u4e0a\u304c\u5f97\u3089\u308c\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>ROAS\u306f\u3001\u8907\u6570\u306e\u5e83\u544a\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u3001\u4e88\u7b97\u914d\u5206\u3084\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b\u969b\u306e\u5224\u65ad\u6750\u6599\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059<\/p>\n<h3>CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/h3>\n<p>CPA\u3068\u306f\u3001Cost Per Acquisition\u306e\u7565\u3067\u30011\u3064\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u793a\u3057\u307e\u3059\u3002<br \/>\n\u5177\u4f53\u7684\u306b\u306f\u3001\u5e83\u544a\u8cbb\u7528\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5272\u3063\u305f\u3082\u306e\u3067\u3059\u3002<br \/>\nCPA\u304c\u4f4e\u3051\u308c\u3070\u3001\u5c11\u306a\u3044\u8cbb\u7528\u3067\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h4>CPA = \u7dcf\u5e83\u544a\u8cbb\u7528 \u00f7 \u65b0\u3057\u3044\u9867\u5ba2\u7372\u5f97\u6570<\/h4>\n<p>CPA\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u30011\u3064\u306e\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5e73\u5747\u7684\u306b\u3044\u304f\u3089\u306e\u8cbb\u7528\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/span><\/h2>\n<p>\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><strong>\u30fbWeb\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/strong>\uff1a<br \/>\nWeb\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><strong>\u30fb\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd<\/strong>\uff1a<br \/>\nGoogle\u306a\u3069\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u3084\u30af\u30ea\u30c3\u30af\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ca9\u4fc3\u6d3b\u52d5\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u30fb\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30fb CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165<\/strong>\uff1a<br \/>\nCRM\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3054\u3068\u306e\u5c5e\u6027\u30fb\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3001\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u6ce8\u610f\u70b9<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9707\" src=\"https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/28065430_s-e1698716866743.jpg\" alt=\"\u866b\u773c\u93e1\u3068\u30b0\u30e9\u30d5\" width=\"640\" height=\"379\" srcset=\"https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/28065430_s-e1698716866743.jpg 640w, https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/28065430_s-e1698716866743-456x270.jpg 456w, https:\/\/www.spinno.com\/blog\/wp-content\/uploads\/2023\/10\/28065430_s-e1698716866743-591x350.jpg 591w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u6ce8\u610f\u70b9\u306b\u7559\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u30fb\u6e2c\u5b9a\u53ef\u80fd\u3067\u660e\u78ba\u306a\u76ee\u6a19\u3092\u6301\u3064\uff1a<br \/>\n<\/strong>\u307e\u305a\u3001\u8ca9\u4fc3\u6d3b\u52d5\u306e\u76ee\u6a19\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u76ee\u6a19\u306f\u5b9a\u91cf\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u3001\u5b9f\u73fe\u6027\u304c\u9ad8\u304f\u30ea\u30a2\u30eb\u306a\u76ee\u6a19\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/p>\n<p><strong>\u30fb\u6307\u6a19\u306e\u610f\u5473\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\uff1a<br \/>\n<\/strong>\u524d\u9805\u3067\u7d39\u4ecb\u3057\u305f\u3001ROI\u3001ROAS\u3001CPA\u306a\u3069\u306e\u6307\u6a19\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u7279\u5fb4\u3092\u6301\u3061\u3001\u7528\u9014\u3084\u6d3b\u7528\u3067\u304d\u308b\u30b7\u30fc\u30f3\u304c\u7570\u306a\u308a\u307e\u3059\u3002<br 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